What is SEO?

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site search engines via “natural” or not paid ( “organic” or “algorithm”) search results compared to search engine marketing (SEM), which is paid inclusion. Usually, the earlier (or later) from a site listed in search results, visitors will receive from search engines. May SEO destination different types of searches, including image search, local search, video search and industry-specific vertical search engines. This gives a website a web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search. Optimizing a website primarily involves editing its content and HTML coding and associated with both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym “SEO” can refer to engine “search optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of customers and employees who perform SEO services in house. Search engine optimizers may offer SEO as a standalone service or as part of a broader marketing campaign. Because effective SEO may require changes in the HTML source code of a site, SEO tactics may be incorporated into Web pages and design development. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, video, shopping carts and other items that have been optimized with the aim of the exhibition of search engines.

Another class of techniques, known as Black Hat SEO or spamdexing use methods such as link farms, filling and article spinning keyword that degrade both the relevance of search results and the experience of users of search engines. Search engines to find sites that employ these techniques to remove them from their indices.